HISTORY

Entrepreneurship. Innovation. Impact.

Over 30 years ago, Dent Doctor emerged as a challenger brand in a traditional industry.
Founded in 1992, we didn’t just enter the market – we reinvented it.

We led where others followed.
– Developed the concept of PDR (Paintless Dent Removal) in South Africa – a breakthrough that saved insurance
– Elevated the title from “Dent Men” to “Dent Technicians”
– recognizing the skill and precision behind the – Redefined the repair space by opening clean,
customer-friendly workshops in non-industrial areas – leading
– Created the world’s first dent repair insurance: the Dent Plus Plan.
– Introduced the Dent & Scratch Policy to the insurance world – now a standard offering across the industry.
– Launched the Accident Finance Plan (AFP) – bridging the gap for uninsured clients with affordable repair
– Trained hundreds, employed thousands, and became a launchpad for entrepreneurs across the country.
– Developed a successful Car Care product range – selling over a million units nationwide.
Dent Doctor isn’t just a brand. It’s a platform. A system. A legacy of bold thinking and smarter
solutions.

And now, as times change faster than ever, we’re open to collaborations and strategic partnerships
– with individuals and companies who share our drive to do things smarter, faster, better.
Because if you can dream it, you can do it. That’s not just our motto – it’s a smarter philosophy. And
it’s the reason we’ve stayed ahead for over three decades.

Solly Heyns – Founder, Visionary, Entrepreneur

HISTORY REFERENCES

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